Organized by IEDRC

ICMBM 2016

Submission Method


Journal of Economics, Business and Management (JOEBM)
  • ISSN: 2301-3567
  • Frequency: Monthly
  • DOI: 10.18178/JOEBM
  • Indexed by: DOAJ, Engineering & Technology Library, Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.

Supported by

Keynote Speakers


Keynote Speaker I

Faculty of Business, Al Hosn University, Abu Dhabi, UAE

Dr. Song-Kyoo (Amang) Kim is an Associate Professor of Al Hosn University in Abu Dhabi, UAE who is mainly involved in Management Sciences. Prior to join Al Hosn, he was the core faculty member of Asian Institute of Management who taught Technology, Innovation, Operations Research and Behavioural Economics topics. Before joining the academe, he had been a Technical Manager of mobile communication division at Samsung Electronics for over 10 years and mainly dealt with technology management in IT industries. 

He is recently published the online book, titled, “Innovative Design Guidebook for Game Changers 2nd Edition” which is targeted to apply the systematic innovation for business development and it is available online (

Keynote speech title: Innovation Adaptation for Business and Marketing Strategies
Abstract: Innovation is more evident and creating value which is the main purpose of Innovation. The innovation could be purely technological breakthrough or could be structured creative thinking. These approaches are applied not only for solving technical problems but also for developing strategies for business and marketing. The innovation could be a structured process and the set of practical tools for new idea generations. The demonstration for the adaption to the hi-tech industries show how the innovation is adapted into the business and marketing strategies.


Keynote Speaker II

Assoc. Prof. Dr. Yip Mum Wai

Dean, Faculty of Engineering and Built Environment Tunku Abdul Rahman University College Malaysia

Assoc Prof Dr. Yip Mum Wai holds a Diploma in Materials Engineering and MSc in Manufacturing Systems Engineering from University of Warwick, United Kingdom. He was awarded an Engineering Doctorate in Engineering Business Management from Universiti Teknologi Malaysia. Dr. Yip holds a position as Dean of Faculty of Engineering and Built Environment, Tunku Abdul Rahman University College. He is a certified Train the Trainer of PBSM Malaysia, certified TRIZ Instructor, certified Knowledge Management Facilitator and Practitioner, Senior Member of International Association of Computer Science and Information (IACSIT), Senior Member of South Asia Institute of Science and Engineering (SAISE) and also a senior member of IEDRC. Dr Yip has presented many papers in the field of management such as Blue Ocean Strategy, TRIZ, innovation management, knowledge management and also in the field of materials engineering such as laser cladding, machining and etc in many international conferences in China, Macau, Malaysia, Japan, Thailand, Korea, Indonesia and Brunei. He is also a reviewer, Editorial Board Member and conference chair and keynote speaker for many International Journals and International Conferences.

Keynote speech title: Creating Value Innovation by Blue Ocean Strategy: A Case Study
Abstract: Knowledge based economy has driven many organisations to recognize the importance of creativity and innovation in competitive business world. The Red Ocean (competition in an existing market) is where every industry is today, there is a defined market, defined competitors and typical way to run the business. In order to overcome the competition in red ocean market, one of the strategy used is Blue Ocean Strategy (BOS). The main purpose of this presentation is to present the various blue ocean strategy analytical tools such as Strategy Canvas, pain point of customers and non-customers, integration of non-customers and six paths to create blue ocean strategy in the organizations in Malaysia. A case study of the implementation of Blue Ocean Strategy (BOS) will be presented. Findings revealed that BOS has a very strong impact on creating the value innovation in the organization.


Keynote Speaker III

Prof. Dr. Somboon Suksamran

Faculty of Political Science, College of Government, Rangsit University

Somboon Suksamran is a Professor of Political Science. He holds a Ph.D. in Southeast Asian Sociology from the University of Hull. Dr.Somboon is a Founding President of the Naresuan University (1991-1992). Additionally, he is a former governor of three provinces, Karbi (1997-1998); Mukdahan (1998-1999); and Samut Prakan (1999-2001) respectively. He is currently a Vice President of the Royal Society of Thailand and the Dean of Faculty of Political Science, College of Government, Rangsit University.

His published papers are in the area of political sociology, comparative politics, and political Buddhism. As one of the leading authorities on the relationship between Buddhism and political authority in Thailand, his publications, such as “Political Buddhism in Southeast Asia” (1976); “Buddhism and Politics in Thailand” (1982); “A Buddhist Approach the Development” (1988); and “Buddhism and Political Legitimacy” (1993); are definitely a valuable contribution toward the understanding of Buddhism’s role in the domestic power politics.

Keynote speech title: The Military and Thai Politics after the Black May
Abstract: This article reviews the roles of the military in Thai politics since the incident of Black May (May, 1992) in aspects of the status of the armed forces as the keeper of equilibrium in Thailand’s political system, as the civilian-military relationship has functioned appositely as an interference that brought several conflicts to their ends over the past decade. It has been found that the roles of the military in Thai politics after the Black May were prominent still. The distant position from political roles and its role of protector of national institutions projected positive image upon the armed forces, and earned supports from the middle class to stage coups d'état in order to establish democracy in the country on several occasions, similar to the roles of armed forces in developing countries. Furthermore, the establishment of a political body in the armed forces warranted stability in affairs of the military, as the government cannot interfere therewith as in the past, counterbalancing Thai political system, promoting stability and shaping the future of this nation towards peace and harmony for the time to come.